Last week, Amazon launched Zocalo, an enterprise file sync and share service. The press chatter has been all about how Amazon is now competing with Box and Dropbox. Dropbox also happens to be an Amazon Web Services S3 customer. This is not the first time Amazon has released a new service that competes against its own customers. Nasuni, Engine Yard, Heroku, OpenShift and MongoDB are just a few technology vendors with whom Amazon can partner/host and compete. This is not that unusual in the era of more open architectures and “co-opetition.” However, with this recent announcement, I couldn’t help but think back to when proprietary hooks and vendor lock-in were common and more explicit. What have we learned and what does it portend for the future of cloud computing and services?
I love just about anything that has to do with American history – even recent history. I’m a sucker for a good retrospective. So I was psyched last week when the National Geographic channel debuted, “The 90s, The Last Great Decade?”, the follow up to their successful retrospective on the 1980s, “The 80’s: The Decade that made Us”. I guess all of us like nostalgia to some extent. We enjoy looking back at the horrible fashion choices we made; the hairstyles, the music, the movies, and everything pop culture. But one of the things I like best is seeing how far technology has evolved. And more importantly, what we learned from how things used to be. Past is prologue and the evolution of technology decades ago can be a harbinger of things to come.